malcolm & bro.

Print, Branding, Social Media

Timeline

2020 - present

Tools

Illustrator, Photoshop

Role

Graphic Designer

malcolm & bro.

malcolm & bro. is a unique greeting card and stationery brand which I created with my brother to satisfy our family's needs when it comes to thank you cards, birthday cards, and “just because” occasion cards. Our family has a tradition of written thank you cards that goes back many generations – be it for a gift, a dinner invitation, or a wonderful evening spent together. This brand is important to us as it reflects our family and the rich traditions which we hope to continue for generations to come.

My Experience

Our goal is always to create a card that is suitable for any occasion, from giving a gift, to sending friends and family a holiday card, or just saying thank you. Creating these cards based on shared family memories and history is fulfilling because those who shared in the experiences resonated with them and those who did not were able to appreciate the concept and artistry of these homemade cards.

Branding

malcolm & bro.

2020 - present

The branding of malcolm & bro. is playful, modern, timeless, unique, and provides a vintage feel. We achieved these attributes through the company name (with the word play on malcolm & co.), as well as through the brand identity and promotional visuals. The logo is based on gothic typefaces, intellecta monograms, wax seal stamps and vintage hand drawn logotypes to create the timeless, vintage feel. The text accompanying the logo uses a typeface which brings a more contemporary look to the brand while remaining classic and timeless. We hope you enjoy our stationery as much as we do, and that you will delight your friends and family with a unique and thoughtful gesture of a handwritten card.

Three Birds Card Collection

malcolm & bro.

2020 - present

This collection was inspired by our family chicken farms and named after one of them (Three Birds). We wanted to create cards which contain a little piece of our family history/upbringing which can be used for any occasion.

Holiday Card Collection

malcolm & bro.

2020 - present

These cards feature our interpretation of the ENESCO See Rock City music box from the 80's. This music box was one of many staple holiday decor pieces at our grandparent's Malcolm Christmas family dinners. We wanted to bring a piece of our family history and fond childhood memories to this collection.