Starlight Children's Foundation

The Starlight Children’s Foundation Canada has a long legacy of supporting children and their family through their health journeys. This foundation inspires others to create change and to support children as they are in and out of hospitals through granting wishes and providing children with toys and care packages. Starlight aims to brighten the lives of children and families going through dark times. They are there to provide support, hope, light, positivity, and some fun for children. These core beliefs are the building blocks for the new Starlight corporate identity.

This mock rebrand was a fun yet challenging project to undertake. The detailed research on the organization led to a deep understanding of their desired position, target market, creative strategy, and marketing message goals. This foundation of knowledge and understanding where the current identity's strengths and weaknesses were allowed for a clear path forward to building a new identity that checks all the boxes and is applicable to many marketing materials.